Market Research Services
Since 1981, FMR Associates has provided “full service” market research services to more than 600 media, marketing and consumer clients in southern Arizona, across the country and internationally – serving radio and television stations, cable companies, music syndicators, advertising agencies, consumer companies, retail businesses, governmental agencies, academic institutions, healthcare providers, financial institutions and a wide range of media and marketing consultants.
Trusted By
- United Airlines
- Arizona Public Media (AZPM – Public Broadcasting in Southern Arizona)
- Safeway
- Seattle Mariners
- State of Arizona
- NASCAR
- Simple2Clean
- Tennessee Valley Fair
- Tucson Airport Authority (TAA)
- University of Arizona
Research Methodologies
All FMR projects are conducted by research professionals on a confidential basis from goal-definition to the final report presentation. Surveys are conducted by internet or telephone, with the ability to have a split sample that includes both methodologies.
For online surveys, respondents can be recruited from a list you provide, from a link on your website, or randomly recruited through an independent panel provider. Panel members are required to pass a screener, and security procedures are incorporated as part of the questionnaire design to ensure quality control.
Respondents can be recruited from a list you provide, from a link on your website, or randomly recruited through an independent panel provider. Panel members are required to pass a screener, and security procedures are incorporated as part of the questionnaire design to ensure quality control.
Perceptual/Tracking Studies
Tracking changes in behaviors, awareness, attitudes and images over time.
Behavographic® Segmentation Studies
Helps identify consumer “life-groups” in more meaningful categories than simple demographics.
Market Demand/Feasibility Projects
Assess and define potential market opportunities, expansions or new concepts.
Client/Member Satisfaction Surveys
Determines level of satisfaction with services and benefits provided to client groups or members of an organization.
Trust your market research needs to a company with years of experience and the passion to get it right.
To request additional information about FMR’s radio and media research services, complete this form or call us at (520) 886-5548
CONTACT US NOW
FOR RESEARCH INQUIRIES
Phone ……………
Website ……………
6095 E Grant Rd, Tucson, AZ 85712
(520) 886-5548
fmrassociates.com
