New data from the 2025 FMR/Eastlan Ratings National Radio Listening Survey reveals that 85% of adults, 25-64, listen to Radio weekly. Radio has been remarkably consistent over the last three

Broadcasters Growing Local Revenue With Qualitative Data FMR Associates, in collaboration with Eastlan Ratings, introduced the Local Radio Analysis (LRA) Qualitative Report two years ago for markets outside the top

The Christian AC format is a gold mine for radio stations and advertisers.  A new study from FMR Associates (Tucson based media research specialists) reveals listeners of Christian AC radio

AI: Smash Hit or Trash Hit? Broadcasters have a big question to wrestle with in the months ahead: whether or not to put AI talent on their stations? Listeners seem

Old School Still Rules for Local Radio! New data from the 2023 FMR/Eastlan Ratings National Radio Listening Survey shows AM/FM local radio listeners still have a strong preference for the

Weekly AM/FM Radio Listening at 86%! FMR Associates-Eastlan Study is good news for Broadcasters. Weekly AM-FM Radio Listening among Adults 25-64 is at 86%, unchanged from 2022.  Significantly, cume listening