Click image for larger view	In the early 80's, Jerry Del Colliano published Radio Only magazine. In one of several articles written about FMR, the "new" EARS® technology was described -- in its earliest form -- cutting-edge then and still superior to well-known "dial tests" that many companies subsequently introduced -- including USA Today's Ad Meter (for evaluating Super Bowl commercials).
In the late 70's, library music testing was introduced and quickly imitated by just about every radio research company in the business. But not by all of them. Very few of the companies listed in the left column still exist. The one on the right is still going strong.	Click image for larger view
Click image for larger view	By 1984, FMR had worked for nearly 100 radio stations, owned by a "Who's Who" of successful broadcast companies. And FMR had already become known for a wide range of services and unique research methodology. More than 25 years later, the guy in the picture has mostly grey hair, but one thing hasn't changed: leaders use FMR.
In 1985, in a slight "spoof" of Radio Only, FMR "published" a "Research Only" ad -- to highlight the differences in "CMTs" (which was the original name given to auditorium music tests (Comprehensive Music Tests). FMR "re-labeled" CMTs Conventional Music Tests -- to help highlight the dramatic difference in the EARS® music research methodology. In the "newsletter," FMR President Bruce Fohr answered questions -- that were being asked by potential clients and competitors were using to justify their use of paper-and-pencil SAT-like exams for their library music tests.	Click image for larger view
Click image for larger view	In September, 1986, Radio Only featured an article on some of the early findings of FMR's EARS® programming research conducted for a variety of Newstalk stations across the country, including KGO, KXL, KIRO, and KOA. Consultant Bill McMahon (later founder of The Authentic Personality) helped develop early prototypes for several of these studies.  "Dial-Testing" did not become well-known for at least another ten years. By that time, FMR had conducted more than a hundred EARS® Program Testing studies.
By 1987, FMR had worked for more than 150 radio stations and the trade ad on the left told just part of the story why the company's growth and success were so dramatic. In the 24 years since this ad appeared, FMR's client "success rate" has consistently been higher than 90% -- in terms of ratings growth and renewal of FMR services.	Click image for larger view