FMR (Fohr Media Research) Associates, Inc. is an international media research firm that specializes in strategic and marketing research for the communications industry and communications or media-related studies. In addition to media research, FMR has also served a wide range of clients, including advertising agencies, music syndicators, consumer companies, retail businesses, governmental agencies, educational institutions, healthcare providers and a wide range of media and marketing consultants.
FMR has worked for more than 600 media and marketing or consumer clients since its establishment in 1981, including more than 400 radio stations throughout the United States, Canada, Mexico, the United Kingdom, France and Australia.
FMR‘s research innovations include the state-of-the-art programming and marketing research EARS® (Electronic Attitude Research System) technology, involving individual, hand-held computers for evaluating music, audio and video programming simulation, television commercials or programming. FMR also has pioneered market research techniques, including our trademarked Vulnerability Analysis® and Behavographic® Segmentation Studies, as well as a wide range of marketing and feasibility study techniques.
Some of FMR‘s media clients include leading broadcast companies such as Alpha Media, ABC Radio Networks, The British Broadcasting Company, Bonneville International, CBS Radio, Europe 2 (France), Entercom, Hubbard, Lotus Communications, Saga Communications, Telemedia Radio Network (Canada), Multimundo (Mexico) and PAN-TV (Australia). FMR has also conducted extensive research projects for non-commercial broadcasting companies, including Corporation for Public Broadcasting (CPB), National Public Radio (NPR), the Australian Broadcasting Company, Public Radio International (PRI), Minnesota Public Radio (MPR), Radio Bilingue, Public Interactive, the Public Broadcasting System (PBS-TV) and a variety of Public Radio stations and program producers.