' FMR Associates, Inc.































FMR Associates, Inc.
specializes in strategic research for the communications industry. Founded in 1981 by Bruce Fohr, FMR is dedicated to providing clients our Quality Research Formula for success:
  Pima County Trends Report (PDF)
  See FMR's Focus Group Facilities


Our formula for client success (click here to view Quality Research Checklist):


  • Objective Research - Research is FMR's only business. FMR is not owned by another broadcast group, nor offers related services like program consultation, telemarketing, direct mail, etc. FMR's research is not a "selling tool" for other services. Nor are there competitive conflicts of interest.

  • Innovative Research - FMR is a pioneer in research methods, like EARS® (Electronic Attitude Research System) introduced in 1983, that enhances the data collection process and truly improves the quality of the research information obtained from respondents.

  • Affordable Research - While many research companies try to convince clients that "cheaper is better" research, FMR remains committed to providing the most affordable, high-quality research - with very competitive pricing.

  • Clear Research Reports - FMR's reports are custom-designed for simplicity and clarity of use, such as our exclusive MusicTrac Call-Out Trend reports and our Executive Summaries which condense and capsulate major studies into a simple question-and-answer format of each research issue addressed.

  • Insightful Research Analysis - FMR's exclusive analytical methods are demonstrated in its unique focus group methodology (that yields exceptional depth and quality of response), its trademarked Vulnerability Analysis® perceptual studies, share-specific Format Opportunity Analysis projects and reliable Market-Demand Feasibility Studies.

  • Actionable Research Results - FMR's Strategic Recommendation presentations clearly outline and detail strategic planning and tactical action steps in a brief summary format, that includes possible alternative courses of action, as well as documented support for all recommendations.

Find out why more than 500 media clients throughout the United States and around the world - as well as advertising agencies, consumer companies, retail businesses, governmental agencies, educational and medical institutions - have put FMR's Quality Research Formula to work for them. We hope you'll allow us to be a part of your formula for success.



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